Three minutes with Magogo’s Magdalene Minnaar

At this year’s South African Fashion Week, 69 collections walked the runway at the Protea Court, Sandton City. One of these talented designers was Isabel De Villiers. Boasting her 4th SAFW in a row, Isabel is no stranger to the event, but this year she collaborated with Magdalene Minnaar’s jewellery range, Magogo. A match that made an incredibly striking impact. We caught up with Magdalene to find out a little bit more about her, Magogo and the SAFW experience.

  1. Jewellery design isn’t your “day” job, but singing is, right? Tell us a bit about your career to date?

I am an opera singer and theatre director, but have always made accessories as a hobby. I actually considered jewellery design as a career before I started studying music at UCT. I did an honours in music, spent some time at the New York Opera Studio and now I am a freelance musician.

  1. Where did the inspiration to start Magogo come from?

Princess Magogo was an incredibly creative woman – a singer, composer and bow player. I am very inspired by women who create for a living!

  1. You’ve recently collaborated with Isabel de Villiers at the SA Fashion Week. How did this opportunity come about?

We follow each other on Instagram and I took a chance and emailed her for a collaboration. Her response was: “I wanted to email you and ask if you want to do SA Fashion Week with me!” It was obviously meant to be.

  1. Was it your first Fashion Week, and how was the experience?

It was my first, and I will definitely return! I enjoyed every moment, even though I was a bit nervous being around all the amazing designers. I learned a lot in that week.

  1. Is there a place for our South African designers on international catwalks?

For sure! I think that our South African fashion industry is finding its own indigenous voice, which is very appealing to the international audience.

  1. What, according to you, are the most interesting fashion trends for the upcoming season/s?

African inspired statement accessories!